Case Study: Mission 1212

Project:: Mission1212.com
Key Objective:: Production of set of 6 virals to be used as part of pan European online marketing campaign for release of LG Electronics new mobile ' Renior' in-conjunction with the release of the Hollywood blockbuster 'The Day the Earth Stood Still' starring Keanu Reeves.
Synopsis:: An initially faceless individual under the name 'Blue Marble ' is leaking mysterious footage on the internet of a strange phenomena occurring across Europe. An anonymous source sends him location details. When he arrives at each one he finds bizarre codes crafted from the earth itself. Unaware he is being followed by the Department of European Safety and Security, the deeper he digs the more perilous his situation becomes. He needs the help of the viewer to use the codes and make sense of the mystery and complete the mission.
Trailer:
Info:: The project recently won the BAFTA Scotland New Talent Award for Multimedia 2009

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